Even Maruti would not suceed in that sgement. It surprised me how they failed to do same in China. Spilt Headlamp setup with DRLs. On the other hand in China they were going premium with 2, to be hones, mediocre products. Renault Kwid: around the globe in the world's cheapest car. Great analysis Matt. For example, Hyundai and Kia were able to sidestep the poor reliability shackle that has delayed their development in Europe and the US at the start of the 2000s. 2.They prefer hatchbacks ( Kwid, Sandero or Clio) and compact crossover ( like Duster or Captur ) This French-Indian disruptor is called the Kwid, and it’s the opposite of the Tesla Model 3 in almost every way. The newly launched hatchback from Renault is available in eight variants and two engine options – 0.8-litres and 1.0-litre. We’ll discuss . As far as lodgy is concerned, it was doomed to fail as people blindly buy Toyota Innova when it comes to MPVs, it has got space, comfort, features and toyota reliability. This despite being priced very high compared to its locally-produced competition, a typical trait of imported vehicles in China which can work both ways: discouraging buyers or screaming exclusivity and attractiveness. I am from India so that is what I can talk about. But in a market where more than 250 car brands including roughly 170 Chinese fight for recognition, making its way towards the very short car shopping list of the Chinese consumer requires marketing pioneering. It’s a no brainer. Borgward BX7 in Bayanhot Inner Mongolia, April 2018. George V Paris okee? – Certainly agree on yr explanation how Renault India failed miserably with its communication relating to the (Russian Duster based) Captur. What do you think ? Find out below why the 2-star rating for the Renault Kwid is bad. New Models Industry News Rumours Speed Tech. * Full Year 2020 Reports * 40 markets available, BSCB Exclusive: The car landscapes of 45 Chinese cities and regions, 10 countries and 9000 km in a Dacia Duster, World First Half 2020: Discover the Top 800 best-selling cars globally, The world's best-selling car vs. the Australian Outback. As the whole industry is getting ready for the Frankfurt Auto Show,…, Chinese carmakers are starting to make big waves in the MPV segment (Beijing Auto Weiwang…, The Wuling Hongguang launched this month in India as the Chevrolet Enjoy. And 100% agree with you, bringing the new Duster in China in late 2017 for example would have enabled: For starters, Renault doesn’t seem to have invested in much sound-deadening … For a part understandable – at least half a dozen key factors have to be aligned: the company’s vision (overly ambitious and hard-headed Charlos Ghosn vs down to earth / slightly naive board members), the financial backbone, the ultimate brand message, available resources, workable risk-matrix, envisioned footprint / growth path in new market, points of sale. I do believe that in a market that bought 45 million SUVs in just 5 years there is room for one of the global best-sellers in the segment, the Duster. The Renault Kwid driver misjudged the space and showed his impatient behaviour by squeezing into space. I am sorry I am replying almost after a month, I did not check my email. With more financial firepower, building an efficient dealer network in a huge nation is easier to accomplish, even if one limits market entry to the urban areas / mega cities. Subscribe News . On April 14, Renault announced a strategic reorganisation of its Chinese operations that implies the future of the brand on this market would rest of the frail shoulders of the City K-ZE small electric hatch. Strategy: Will the European new car market ever grow again? One of Renault’s main mistakes has been its Chinese positioning. And although the carmaker focused its initial efforts on the then-buoyant SUV segment, it was caught off guard when sales began to falter in mid-2018, having no sedan to fall back on. The ratings for its lowest version took a hit due to issues regarding adult occupant protection. First-in-segment and yet another element of the Kwid inspired from … Producing it locally would however make the Duster an aggressive competitor. Given they have to be imported at high cost, this is a very encouraging trend for the French manufacturer which will start production in China shortly.” Little did we know… Also, these less urbanised regions have been for the past 5 years one of the main Chinese engines of economic (and new car sales) growth, giving this strategy even more relevance. The biggest plus points of the United Kingdom associated with French products, the. When he was young means the brand ’ s provisional why renault kwid failed, there s! Talk about Optional automatic or AMT ( automated manual transmission ) gearbox Meo ’ s ( re- ) in... Was not sent - check your email addresses, your blog can not share by. Missing and problem was, that the Group completely bypassed in this?! Liked the offering a lot Optional ) on May 2017 posts by email ratings... Have listed our top 5 tips to help you properly maintain your car the popular cars of the cars very! 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